Once you have logged in, open the Azure Active Directory Admin Center. To add your branding to Microsoft 365, begin by signing using an account with global administrator permissions. If you can stop users from entering the wrong set of credentials, you may be able to help prevent account lockouts. Branding an account might help to prevent user confusion. Many users have both personal and corporate Microsoft 365 accounts. The other reason why branding a Microsoft 365 account might be helpful is that it can remind users which account they are signing into. If the user knows that the authentic sign-in screen contains the company logo, then the odds of a non-targeted phishing attack succeeding in getting a user to enter their credentials go way down. Often, clicking on a link within such a message will take users to a fake sign-in screen designed to steal the user’s credentials. Many phishing messages are designed to target Microsoft 365 users. As such, there is a relatively high probability that a user will eventually click on a link within a phishing message. Additionally, some of these attacks are far more convincing than they once were. Granted, most organizations go to great lengths to thwart such attacks, but some phishing messages will inevitably slip through the cracks. Think of all of the phishing emails that your users receive every single day. The first reason is that branding Microsoft 365 can actually help to improve your security. I can think of two main reasons (beyond corporate vanity) why an organization might want to brand the Microsoft 365 sign-on screen. More recently, however, I have realized that this type of branding actually has some practical uses. In all honesty, I always thought of the Microsoft 365 branding feature as being little more than a concession to corporate customers who felt the need to paste their logo onto the Microsoft 365 sign-in screen. While corporate logos definitely have their place, we can all probably think of a few companies that take their branding to the extreme by plastering their logo onto anything and everything they possibly can.
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